E-commerce
Shopify, Magento and affiliate ecosystems built to scale.
E-commerce growth is the sum of acquisition, conversion and retention working together. I've scaled Shopify and Magento stores internationally — combining paid, SEO, CRO, affiliate and lifecycle into a single P&L view.
Outcomes
£24.9m → £52.5m
Turnover growth (Vape Dinner Lady)
Intl
New market launches
Affiliate
New revenue channel
The problem
Growth capped by leaks in the funnel
Traffic is being bought at rising cost while conversion rate, AOV and repeat purchase stay flat. Acquisition, CRO and retention are run by different people with different targets.
Paid acquisition cost climbing faster than revenue
Conversion and checkout friction left untested
No lifecycle or retention programme to lift LTV
Channel reporting that never rolls up into one P&L
The solution
How I fix it
What you get
- Store audit and CRO roadmap across Shopify or Magento
- Merchandising, PDP and checkout optimisation
- Affiliate and partnership program launch
- Lifecycle email and SMS programs
- International expansion planning
How I work
Audit
Analytics, funnels, product data and creative — find the leaks worth fixing.
Optimise
CRO sprints on the pages and steps that actually move revenue.
Expand
New markets, affiliate, retention flows — layered growth channels.
Tools & platforms
The stack I use to deliver e-commerce — and train your team on.
Deliverables
Store optimisation roadmap
Affiliate program launch plan
Lifecycle email and SMS programs
International launch playbook
Related insights
Further reading on e-commerce
Who it’s ideal for
Founder-led DTC brands ready to scale past £5m
Multi-brand groups needing shared infrastructure
Brands entering new geographies
FAQ
Shopify or Magento?
Shopify for speed and simplicity; Magento when catalogue complexity or B2B rules demand it.
Do you handle international VAT and logistics?
I coordinate with your finance and 3PL partners — I don't own tax or fulfilment directly.
E-commerce
Shopify, Magento and affiliate ecosystems built to scale.
Want to work together?
Let’s make e-commerce a growth engine
Commercials are finalising as I complete my business plan. In the meantime, tell me what you're trying to build and I'll come back with a scoped proposal.