Paid Media
Google, Meta and programmatic campaigns engineered for ROI.
Paid media is where sloppy strategy becomes expensive fastest. I run tightly-instrumented campaigns across search, social and programmatic — with creative testing frameworks and attribution that actually reflects reality.
Outcomes
242%
PPC ROI
Full-stack
Search + social + programmatic
GA4
Attribution rebuilt
The problem
Spend rising, returns falling
Campaign structure has grown organically, tracking is half-broken, and creative has been static for months. Platform-reported ROAS no longer matches what lands in the bank.
Account structure that makes testing impossible
Conversion tracking and GA4 events that misreport reality
Creative fatigue with no testing cadence
Budget allocated by habit rather than incremental return
The solution
How I fix it
What you get
- Campaign architecture across Google, Microsoft, Meta and programmatic
- Creative testing frameworks and iteration cadence
- Conversion tracking, GA4 and server-side event setup
- Attribution modelling and MMM inputs
- Live performance dashboards
How I work
Instrument
Fix tracking first — GA4, conversions, offline events, dashboards.
Launch
Structured campaigns with clear hypotheses per ad set and creative.
Iterate
Weekly creative and audience tests, monthly budget reallocation.
Tools & platforms
The stack I use to deliver paid media — and train your team on.
Deliverables
Campaign build across chosen platforms
Creative testing plan
GA4 + tag manager configuration
Weekly performance dashboards
Related insights
Further reading on paid media
Who it’s ideal for
Brands with product-market fit ready to scale spend
E-commerce teams needing full-funnel paid + retention
B2B teams pairing paid with account-based motions
FAQ
What minimum ad spend do you work with?
Typically £10k+/month across platforms — below that, other channels usually outperform.
Do you handle creative production?
I run creative strategy and iteration. Production is delivered by trusted design and video partners.
Paid Media
Google, Meta and programmatic campaigns engineered for ROI.
Want to work together?
Let’s make paid media a growth engine
Commercials are finalising as I complete my business plan. In the meantime, tell me what you're trying to build and I'll come back with a scoped proposal.