Eco Providers
Renewable Energy · Sept 2024 — Feb 2026
Renewable energy. Responsible future.
Built an integrated growth engine that took a regional renewables firm into category leadership.
Eco Providers install solar, battery storage and air-source heat pumps across the North West. When I joined, the brand had strong installation credentials but a fragmented digital presence — low organic visibility, a tired website and no joined-up funnel feeding the sales team. The brief: own the full marketing stack and turn it into a predictable growth engine.
Engagement details
- Period
- Sept 2024 — Feb 2026
- Role
- Digital Marketing Manager
Tools & platforms
The challenge
Where we started.
Limited organic presence, low brand awareness and an outdated website with poor engagement in a competitive renewables market. The sales team had inconsistent lead flow, no nurture system, and no integrated strategy to scale into new postcodes.
Integrated strategy
How we approached it.
01
Conversion-first website rebuild
Re-architect the site around three intent journeys (solar, battery, heat pump) with CRO-led layouts, calculators and trust signals.
02
Full-funnel SEO programme
Technical SEO foundations, programmatic location pages and topical authority content mapped to the buyer journey.
03
Paid + organic compounding
Search and Meta campaigns tightly coupled with SEO landing pages so paid spend trains the algorithm and lifts organic.
04
HubSpot lead engine
Forms, lead scoring, nurture workflows and sales handoff wired end-to-end so every enquiry is routed and measured.
Execution
What we shipped.
- Delivered 3 website projects including a full redevelopment with new IA, design system and CMS.
- Built location and service landing pages targeting high-intent commercial keywords.
- Launched a content programme covering grants, ROI calculators and installation guides.
- Set up HubSpot as the single source of truth — lead scoring, nurture, attribution, sales pipeline.
- Stood up GA4 + Looker Studio dashboards reporting against pipeline and revenue, not vanity metrics.
Deliverables
What was handed over.
- Website redevelopment (design, build, migration)
- SEO strategy & on-page optimisation
- HubSpot CRM implementation
- Paid search & paid social campaigns
- Content & PR programme
- Reporting & attribution dashboards
Results
The numbers.
476%
Organic traffic increase
210%
Sales growth from SEO
68%
Engagement rate (from 33%)
3,000+
Monthly organic visitors
Evidence
Proof of the work.
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Embed the live Looker dashboard screenshot.
Jack turned our marketing from a cost line into a growth engine. The pipeline, the brand and the reporting all stepped up together.
Eco Providers leadership team
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