How I work
Every engagement runs on the same five stages — evidence, strategy, delivery, reporting and growth. No black boxes, no vanity metrics, no waiting a quarter to see progress.
The process
01 · Week 1 — 2
I start with evidence, not opinion. Analytics, search visibility, paid performance, CRM data, funnel drop-off and competitor positioning all get pulled into one clear picture.
02 · Week 2 — 3
Findings become a prioritised plan tied to commercial outcomes — the channels that matter, the messaging that lands, and the sequence that compounds fastest.
03 · Ongoing
Hands-on delivery. Campaigns built and launched, pages and content shipped, automation wired up — with weekly momentum rather than quarterly slide decks.
04 · Monthly
One dashboard, plain-English commentary. What moved, what didn't, what it cost and what I'd change — so decisions are made on numbers, not vibes.
05 · Continuous
Winners get more budget, losers get cut or rebuilt. Testing is structured, documented and compounding — the plan sharpens every month it runs.
Ways of working
Impressions and rankings are inputs. Revenue, qualified leads and cost per acquisition are the scoreboard.
You'll always know what's happening, why it's happening and what it's worth — explained in language your board understands.
Strategy, SEO, paid, content, CRM and web all pull in one direction rather than competing for credit.
Documentation, dashboards and process stay with you. The goal is capability in-house, not permanent dependency.
Engagement models
Commercials are confirmed per engagement once scope and goals are agreed.
2 — 3 weeks
Teams who need direction before spend
3 — 12 months
Businesses scaling without a senior marketer
Fixed scope
A defined build with a clear finish line
Getting started
Momentum matters more than onboarding paperwork. Here's exactly what happens from the first call.
Day 0
Intro call — goals, constraints, current performance and what success looks like.
Day 1 — 2
Access to analytics, ad accounts, CRM and site so I can review the real data.
Day 3 — 5
First findings shared: quick wins, obvious leaks and where the biggest upside sits.
Day 6 — 10
Prioritised plan agreed, KPIs set, delivery cadence booked in and work begins.
FAQs
Usually within one to two weeks. The intro call and access setup happen first so nothing stalls once we begin.
Yes. I regularly sit above or alongside agencies and in-house teams — setting strategy, holding delivery to account and filling the gaps.
A live dashboard plus a monthly written review. You'll never have to ask what's happening or what it cost.
Priorities get re-ranked at the monthly review. The roadmap is a working document, not a contract to defend.
Send over your goals and current setup — I'll come back with where the biggest upside sits before you commit to anything.
