Acme Facilities Group
Facilities Management / B2B · March 2026 — Present
Full marketing ownership for a growing facilities management business.
Leading end-to-end marketing for a B2B facilities business — a live case study that will be updated as results land.
I joined Acme Facilities Group in March 2026 as Marketing Executive, leading all marketing activity across the company. This is a live engagement: the case study below reflects the programme of work in flight and will be updated with results, screenshots and milestones as they become available.
Engagement details
- Period
- March 2026 — Present
- Role
- Marketing Executive
Tools & platforms
The challenge
Where we started.
Establish a joined-up marketing function for a B2B facilities services business with an outdated digital presence, limited CRM infrastructure and no central content engine. The priority is to build the foundations — brand, website, CRM, SEO and content — before scaling into paid and exhibitions.
Integrated strategy
How we approached it.
01
Digital brand refresh
Refresh the brand identity and visual language for digital channels so the company looks credible, modern and consistent across every touchpoint.
02
Website rebuild
Replace the existing site with a clean, lead-focused experience that explains services clearly, builds trust and converts enquiries.
03
SEO & content marketing
Build topical authority around facilities services, compliance and maintenance so Acme captures organic search intent over time.
04
CRM & sales alignment
Implement a CRM that connects marketing and sales, giving visibility of lead source, stage and outcome from day one.
05
Exhibition planning
Plan the marketing presence, collateral and lead capture approach for upcoming industry exhibitions.
Execution
What we shipped.
- Assumed ownership of all marketing activity across brand, digital, content, events and CRM.
- Initiated a minor digital brand refresh to align website, social and sales collateral.
- Started a website rebuild focused on service clarity, lead generation and mobile performance.
- Began SEO and content marketing groundwork to build long-term organic visibility.
- Kicked off CRM build-out to unify marketing and sales data and enable lead tracking.
- Planning exhibition presence and supporting event marketing materials.
Deliverables
What was handed over.
- Digital brand refresh
- Website rebuild
- SEO strategy & content plan
- CRM implementation
- Exhibition marketing support
- Lead capture & nurture setup
Results
The numbers.
Live
Engagement in progress
6
Active marketing workstreams
2026
Programme started
Full-funnel
Remit across brand, web & CRM
Evidence
Proof of the work.
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Add a screenshot comparison once the new site launches.
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Insert HubSpot CRM dashboard once live.
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Add Semrush visibility tracking after content goes live.
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Drop in event creative and lead capture results.
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